Harpic launches #MomWaliDiwali celebration campaign – Brand Wagon News

Harpic Bathroom Cleaner has released a festive campaign #MomWaliDiwali. The campaign highlights how each member can support housewives in this process, especially when it comes to cleaning the bathroom.

“As a new direction for the brand, Harpic Bathroom Cleaner through #MomWaliDiwali emphasizes the importance of a mother’s touch to accomplish any task with perfection and makes work around the mother’s home easier especially during Diwali cleaning. The heart-warming branded film aims to bring families together in the most mundane task of cleaning,” said Saurabh Jain, Regional Marketing. Mr Reckitt, Director of Health for South Asia, said:

The campaign video captures the importance of a mother’s touch in perfectly accomplishing any task, big or small, and encourages families to help mothers with tasks such as cleaning the bathroom. The story depicts a daughter, son and father struggling with tasks such as making laddoos, choosing the right clothes for Diwali, and installing lights in preparation for Diwali, but with a mother’s touch. You can complete the task successfully. Later, when her mother is seen trying to clean the bathroom, her son, daughter, and father help her using Harpic’s Bathroom Cleaner, and her mother is in awe of her family. I thought and smiled.

The brand campaign video is published on Harpic’s official YouTube page and is running on YouTube, Meta, and Disney+ Hotstar. The brand campaign was conceptualized by Energy Studio, produced by Purple Pink and directed by Siddharth Shah.

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