Exclusive: ICC Cricket World Cup 2023 on Disney+ Hotstar, Kuffiya Reid COTT WK 40’23 on Netflix
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Week 40 of 2023 (COTT week: October 1st to October 7th, 2023); Disney+ Hotstar, JioCinema and MX player According to a report, it has emerged as the top three OTT platforms. chrome OTT.
During this week, ICC Cricket World Cup 2023 On Disney+ Hotstar, it secured the number one spot in the top shows list and also stood out as the most popular title. moreover, kufiyahis available on Netflix and took the top spot among movies of the week.
Top 3 OTT Platforms
In week 40, Disney+ Hotstar, Jio Cinema and MX Player were the top three OTT platforms in India. Disney+ Hotstar topped the list with a reach of 11.03%, which equates to 55.59 million unique viewers.
geocinema It was followed closely by 22.33 million unique viewers and a reach of 4.43%. secured 3rd place, MX player achieved a reach of 3.08%, which equates to 15.52 million unique viewers.
| platform | arrival | Unique viewers (millions)* |
| Disney+ Hotstar | 11.03% | 55.59 |
| geocinema | 4.43% | 22.33 |
| MX player | 3.08% | 15.52 |
| Reach: Show/Web Series/Movie: Calculated based on a minimum of 1 minute of viewing over a 24-hour period. | ||
Popular programs
ICC Cricket World Cup 2023 The show on Disney+ Hotstar topped with a reach of 5.71% and followed with 28.76 million unique viewers. Hostel Days Amazon Prime had 1.06 million unique viewers and a reach of 5.35%.
Geo Cinemas Khatron Ke Khiladi ranked third with a reach of 1.01% and 5.1 million unique viewers.
| program | arrival | Unique viewers (millions)* |
| ICC Cricket World Cup 2023 (Disney+ Hotstar) | 5.71% | 28.76 |
| Hostel Days (Amazon Prime) | 1.06% | 5.35 |
| Khatron Ke Khiladi (Geo Cinema) | 1.01% | 5.10 |
| Reach: Show/Web Series/Movie: Calculated based on a minimum of 1 minute of viewing over a 24-hour period. | ||
top binding show
ICC Cricket World Cup 2023 Disney+ on Hotstar was the most-watched show with a reach of 2.28% and 11.5 million unique viewers. Hostel Days Amazon Prime had 2.68 million unique viewers and a reach of 0.53%.
Geo Cinemas Khatron Ke Khiladi ranked third with a reach of 0.46% and 2.29 million unique viewers.
| program | arrival | Unique viewers (millions)* |
| ICC Cricket World Cup 2023 (Disney+ Hotstar) | 2.28% | 11.50 |
| Hostel Days (Amazon Prime) | 0.53% | 2.68 |
| Khatron Ke Khiladi (Geo Cinema) | 0.46% | 2.29 |
| Reach: Show/Web Series/Movie: Calculated based on a minimum of 1 minute of viewing over a 24-hour period. | ||
popular movies
At week 40, kufiyah Netflix’s “” emerged as the top movie with 3.04 million unique viewers and a reach rate of 0.60%.
What continued steadily was Oh, 2 It had 2.61 million unique viewers on Netflix, giving it a reach rate of 0.52%. Gadar 2 Zee5 attracted 2.32 million unique viewers and achieved a reach of 0.46%.
| movie | arrival | Unique viewers (millions)* |
| Kuffiya (Netflix) | 0.60% | 3.04 |
| OMG 2 (Netflix) | 0.52% | 2.61 |
| Gadar 2 (Zee5) | 0.46% | 2.32 |
| Reach: Show/Web Series/Movie: Calculated based on a minimum of 1 minute of viewing over a 24-hour period. | ||
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, with customized dashboards and analytics across OTT players across 3,429 towns and 5,93,615 villages, or 574 million internet users. Covers and provides information on every detailed aspect of. .
The platform offers a variety of on-the-go features, including live platform and show viewing, real-time platform migration, and a customized web dashboard that can be accessed from anywhere. Users have access to a rich and comprehensive client interface to access detailed viewership, shares, and TSV data reports categorized by demographic, genre, and market, all on the go.
COTT for Chrome DM (www.chromeott.com): All primary inputs are a hybrid of auto-generated data via Chrome DM’s SDK and content consumption captured via Chrome DM’s survey app. For example, the Top Platforms and Top Shows modules are auto-generated from the SDK, while artist affinity/awareness scores come from the Chrome DM survey app.
These inputs are collected across a subset of Chrome panels consisting of 70,406 respondents. The survey will be conducted based on demographic, sociographic and psychographic parameters.
Among the multiple insights that the Chrome OTT panel provides to subscribers is information that helps content makers evaluate and plan their content by measuring actor affinity and assessing on-screen presence. Helps identify the right people for the right jobs. The genre and theme of the program.
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