ZEE5 strengthens presence in eastern market

ZEE5, India and Bharat’s largest homegrown video streaming platform and multilingual storyteller for multiple entertainment seekers, has seen a doubling of viewers in Bengali since December 2022 . In line with the brand’s commitment to regional expansion, ZEE5 is investing heavily in Bengali content. brought hit songs. Since December 2022, the platform has seen an impressive 22% increase in monthly active viewers in the East region. The latest original production ‘Abar Proloi’, directed by Raj Chakraborty and starring Saswata Chatterjee and Ritwik Chakraborty, has seen an 86% jump in viewership and total watch time compared to other Bengali originals. Increased 3 times. The viewing time for the same was 146 MN minutes.

Starting January 2023, ZEE5 has released a high-octane slate of 10 blockbuster titles featuring some of the best names in Bangla’s creative ecosystem. The platform’s growth in viewership for Bengali content is attributable to strategic partnerships with industry-leading talent that have helped bring compelling stories from the eastern hinterland and eastern frontier directly to viewers. It’s possible. This includes captivating original series, blockbuster movies, heartwarming family dramas, and pulse-pounding thrillers like ‘Raktkarabi’, ‘Shikarpur’, ‘Shabash Felda’, ‘Abar Proloj’, ‘Swetkali’ and ‘Seven’. included. Since its inception, ZEE5 has consistently provided a rich and diverse entertainment experience to Bengali-speaking viewers with a consumer-first approach.

Regarding brand expansion in this region, Manish Kalra, Chief Business Officer, ZEE5 India says: “We are delighted to witness such an encouraging response from the viewers in the eastern markets. The Bengali entertainment industry has shown immense potential and has earned acclaim over the years for its outstanding storytelling. We are grateful for the dedication and incredible creativity of our partners and local talent that has truly captivated the Bengali diaspora around the world. In response to its popularity and consumer demand, we are We have released successful titles like ‘Abar Proloy’ in multiple languages. rest assured. We remain steadfast in our investment in Bengal and remain committed to providing our viewers with authentic stories that are real and relatable. ”

ZEE5’s journey in the Eastern market has been marked by innovation, collaboration and a keen understanding of the local audience sensibilities. The platform has brought post-theatrical premieres of blockbusters such as ‘Boudi Canteen’, ‘Biye Bibhrat’, ‘Shohorer Ushnotomo Din E’ and ‘Hatyapuri’. Apart from original works, the platform also has a number of exclusive titles such as: ‘Projapati’, ‘Aparajito’, ‘Boi’, ‘Uttaran’, ‘Joy Kali Kolkatawari’. In addition to Bengali blockbusters, the platform has released ‘Bhandar’, ‘Talla’, ‘Kashmir Files’, ‘Hadi’, ‘Mrs. Undercover’, ‘Bob Biswas’, ‘Duranga’ in Hindi and other languages. We offer a lot of premium content such as “. ”, “Rambazu”, etc.