ZEE5 doubles viewership for Bengali content and expands in East India

MUMBAI: ZEE5, India and Bharat’s largest homegrown video streaming platform and multilingual storyteller for multiple entertainment seekers, has witnessed a doubling of viewership in Bengali since December 2022. I am. In line with the brand’s commitment to regional expansion, ZEE5 has undertaken the following initiatives: It has invested heavily in Bengali content and has given us blockbuster hits like ‘Abar Proloy’, ‘Shabash Feluda’, ‘Swetkali’ and ‘Shikarpur’ to name a few. Since December 2022, the platform has seen an impressive 22% increase in monthly active viewers in the East region. Director Raj Chakraborty’s latest original ‘Abar Proloi’, starring Saswata Chatterjee and Ritwik Chakraborty, has seen an 86 per cent jump in viewership and a total watch time of 3 compared to other Bengali originals. It has doubled. The viewing time for the same was 146 MN minutes.

Starting January 2023, ZEE5 has released a high-octane slate of 10 blockbuster titles featuring some of the best names in Bangla’s creative ecosystem. The platform’s growth in viewership of Bengali content is thanks to strategic partnerships with industry-leading talent that have helped bring compelling stories from the Eastern hinterland and eastern frontier directly to viewers. It is considered. This includes captivating original series, blockbuster movies, heartwarming family dramas, and pulse-pounding thrillers like ‘Raktkarabi’, ‘Shikarpur’, ‘Shabash Felda’, ‘Abar Proloj’, ‘Swetkali’ and ‘Seven’. included. Since its inception, ZEE5 has consistently provided a rich and diverse entertainment experience to Bengali-speaking viewers with a consumer-first approach.

Commenting on the brand’s expansion in the region, Manish Kalra, Chief Business Officer, ZEE5 India said, Bengal’s entertainment industry has shown immense potential and has earned a reputation over the years for its outstanding storytelling. We are grateful for the dedication and incredible creativity of our partners and local talent who have truly captivated the Bengali diaspora across the globe. The company has released successful titles like ‘Abar Proloy’ in multiple languages ​​due to popularity and consumer demand. rest assured. We remain steadfast in our commitment to investing in Bengal and remain committed to bringing real, relatable and authentic stories to our viewers. ”

ZEE5’s journey in the Eastern market has been marked by innovation, collaboration and a keen understanding of the local audience sensibilities. The platform has brought post-theatrical premieres of blockbusters such as ‘Boudi Canteen’, ‘Biye Bibhrat’, ‘Shohorer Ushnotomo Din E’ and ‘Hatyapuri’. Apart from original works, the platform also has a number of exclusive titles such as: ‘Projapati’, ‘Aparajito’, ‘Boi’, ‘Uttaran’, ‘Joy Kali Kolkatawari’. In addition to Bengali blockbusters, the platform also offers Hindi and Indian movies like ‘Bunder’, ‘Talula’, ‘Kashmir Files’, ‘Haadi’, ‘Mrs. Undercover’, ‘Bob Biswas’, ‘Duranga’, etc. We offer a host of premium content in other languages. , “Rangbaaz” etc.