Applause & Zee’s Zindagi takes the “pink shirt” to SXSW Sydney – Deadline

Applause/Zindagi

Exclusive: Applause Entertainment and Zee’s Zindagi try on pink shirt Join us this month at South by Southwest Sydney.

South Asia’s leading company is set to screen its South by Southwest Sydney series at Palace Central Cinema on October 16, as it lines up a streaming series in the second installment of its recently signed content partnership. .

The eight-episode drama stars Sajal Ali and Wahaj Ali and is described as “a captivating, raw and realistic portrayal of modern relationships, their loves, challenges and struggles” and “a simple and confusing portrayal of modern relationships.” The film is being advertised as a “compellingly tragic work.” A funny story about a broken and complicated relationship. ”

The drama revolves around the journey of Sophia (Ali) and Umer (Ali). Trapped in their own toxic relationships, they discover an attractive strength in each other and embark on a transformative journey toward a love that restores them as human beings.

pink shirt Applause will be a Zindagi original and the only South Asian streaming series selected for SXSW Sydney, which marks SXSW’s first expansion outside of Austin, Texas. This news comes shortly after the announcement of the first project under the Applause-Zindagi agreement. Faral, will be presented at the Chicago South Asian Film Festival. (Note: Deadline’s parent company PMC owns 50% of his SXSW through a joint venture P-MRC.)

Aly will be present along with director Kashif Nisar, screenwriter Bi Gul and producer Shaiya Kejriwal, who will lead Zindagi’s involvement in the Applause partnership.

“pink shirt It delved deep into the complexities of human relationships and challenged me in ways I never imagined,” said Ali, adding that the Pakistani star: “Portraying the complexity of relationships in The Pink Shirt was an incredible challenge, and the emotion and vulnerability of the script pushed me as an actor.”

Nisar referred to recent agreements. fraud 1992: Harshad Mehta’s story Producers Applause and Zindagi, the subcontinent-focused group of South Asian content streamer ZEE5 Global, said, “The merger provides the ultimate platform that this special project really needs.”

The pair have been developing their ideas for the past few months, using Applause’s model of greenlighting their work before selling it to streamers. He is Sameer Nair, CEO of Applause, and his Kejriwal, Chief Creative Officer, Special Projects, Zee Entertainment Enterprises, are former colleagues at Star India network.

Kejriwal said the SXSW screening “underlines our commitment to bringing diverse stories to the global stage.”

Writer Gall added: pink shirt And selected it as the second collaboration between Zindagi and Applause Entertainment. ”

Applause, owned by Aditya Birla Group, is behind some of India’s biggest and loudest streaming series in recent years, including Disney+ Hotstar. luther remake Rudra: The End of Darkness and criminal justicebased on the BBC drama, SonyLIV crime hit The Fraud of 1992: The Harshad Mehta Story and Deception 2003: Telgi’s Story. The company’s films include films by Aparna Sen. rapist‘ won the prestigious Kim Ji-seok Award at the Busan International Film Festival.

Zindagi started life as Zee TV channel in 2014, bringing stories from across India’s borders back to India. In charge of series such as. Churails, Katil Hasinaon Ke Naam and Dhoop Ki Deewar. It became a Zee5 series in 2020 and recently returned to television as a channel.