Best Apple Deals on Amazon Prime Day in October 2023

Amazon’s twice-yearly Prime Day sale is a great opportunity to save money on Apple devices. Over the years, we’ve found plenty of deals on Apple products, including discounts on AirPods, Macs, iPhones, iPads, and more. On October 10th, a new sale called Prime Big Deal Days will begin, and again he is expected to offer huge discounts on Apple products during the 48-hour extravaganza.

Many discounts are available to everyone, but you must sign up for Prime to qualify for exclusive Prime Day deals (marked below). Membership also includes free 1- or 2-day delivery and access to Prime Video. If you aren’t already a Prime member, you can sign up for a 30-day free trial. Once that ends, the service will cost £14.99 / £8.99 per month, or $139 / £95 per year. Here are the best deals on Apple products during the big sale.

AirPods sale

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Currently, we are not seeing any major deals in the UK. This is likely because Amazon has to adjust its discounts to match Apple’s recent price cuts. New prices will be announced by Prime Day.

• AirPods (3rd generation, wired charging case): £169 (RRP £169, last Prime Day £139)
• AirPods (3rd generation, MagSafe charging case): £179 (RRP £179, last Prime Day £149)
• AirPods (2nd generation, wired charging case): £129 (RRP £129, last Prime Day £99)
• AirPods Pro (2nd generation, Lightning): £229 (RRP £229, last Prime Day price was £209)
• AirPods Pro (2nd generation, USB-C): £229, (RRP £229)
• AirPods Max: £499 (£50 off, RRP £499, previously £549)

For more great deals, check out our roundup of AirPods deals from the Amazon Prime Day sale.

Apple Watch deals

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• Apple Watch Series 9, 41mm GPS: £399, list price
• Apple Watch Series 9, 45mm GPS: £429, list price
• Apple Watch Ultra 2: £799, list price
• Apple Watch SE (40mm) GPS: RRP £219, last Prime Day £228
• Apple Watch SE (44mm) GPS: RRP £249, last Prime Day price was £265
• Apple Watch Ultra 1: £669 (£130 cheaper than Ultra 2)
• Apple Watch Series 8, 41mm GPS: £369 (£30 cheaper than Series 9, last Prime Day it was £349).
• Apple Watch Series 8, 45mm GPS: £379 (£50 cheaper than Series 9, last Prime Day it was £379).

For more great deals, check out our roundup of Apple Watch deals from the Amazon Prime Day sale.

iPhone sale

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Amazon rarely discounts iPhones in the U.S., and when it does, it’s tied into contracts. However, you can visit Amazon’s iPhone page to see what deals are on offer. However, accessories often go on sale, like the sale below.

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• iPhone 14 Pro (128GB): £959 (£140 off, RRP £1,099)
• iPhone 14 Pro (256GB): £1,015.55 (£193 off, RRP £1,209)
• iPhone 14 Pro (512GB): £1,199 (£230 off, RRP £1,429)
• iPhone 14 Pro (1TB): £1,589 (£60 off, RRP £1,649, last Prime Day was £1,505.74)
• iPhone 14 Pro Max (128GB): £1,120.15 (£78 off, RRP £1,199, last Prime Day £1,049)
• iPhone 13 mini (128GB): £599 (£50 off, RRP £649)
• iPhone 13 mini (256GB): £709 (£50 off, RRP £759)
• iPhone 13 mini (512GB): £823.96 (£155 off, RRP £979)
• iPhone 13 (512GB): £786.61 (£112 off, RRP: £899, last Prime Day it was £855.81)
• iPhone 12 (128GB): £549 (£90 off, RRP £639)

For more great deals, check out our roundup of Amazon Prime Day iPhone deals.

iPad sale

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• iPad (9th generation, 64GB, WiFi): $270 ($59 off)
• iPad Air (64GB, WiFi): $500 ($99 off)
• iPad mini (64GB, Wi-Fi): $399 ($99 off after automatic discount at checkout)
• iPad (10th generation, 64GB): $400 ($49 off after automatic discount at checkout)
• iPad Pro (12.9-inch, M2, 128GB): $1,049 ($50 off)
• iPad Pro (12.9-inch, M2, 2TB): $2,039 ($160 off)

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• 9th generation iPad (64GB): £314.98 (save £54.02, RRP £369, last Prime Day £299)
• 10th generation iPad (64GB): £469.99 (£29.01 off, RRP £499, last Prime Day £474)
• 6th generation iPad mini (64GB): £529 (£40 off, RRP £569, last Prime Day price was £519)
• iPad Air (64GB): £628.96 (£40.04 off, RRP £669, last Prime Day it was £579)
• 11-inch iPad Pro (M2, 2TB): £1,999.99 (£149.01 off, RRP £2,149, last Prime Day £1,943)
• 12.9-inch iPad Pro (M2, 512GB): £1,489.99 (£109.01 off, RRP £1,599)
• Magic Keyboard (white) for 11-inch iPad Pro and iPad Air for £279 (£40 off, normally £319)
• Magic Keyboard (black) for 11-inch iPad Pro and iPad Air for £279 (£40 off, normally £319)

For more Prime Day deals, check out our roundup of Amazon Prime Day iPad deals.

MacBook sale

IDG

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• 13-inch MacBook Air, M2 (256GB) £1,059.97 (MSRP £1,149 – £89)
• 13-inch MacBook Air, M2 (512GB) £1,329.97 (MSRP £1,449 – £119.03)
• 13-inch MacBook Air, M1 (256GB) £779 (£220 off, MSRP £999, last Prime Day was £739)
• 15-inch MacBook Air, M2 (256GB) £1,289.97 (£109.03 off, MSRP £1,399)
• 15-inch MacBook Air, M2 (512GB) £1,479.97 (£119.03 off, MSRP £1,599)
• 13-inch MacBook Pro with M2 chip (10-core GPU), 8GB RAM, 256GB SSD: £1,199 (£150 off, MSRP £1,349)
• 14-inch MacBook Pro with M2 Pro chip (16-core GPU), 16GB RAM, 512GB SSD: £1,979.97 (£169.03 off, MSRP £2,149)
• 16-inch MacBook Pro with M2 Pro chip (19-core GPU), 16GB RAM, 1TB SSD: £2,579.98 (£319.02 off, MSRP £2,899)

desktop mac sale

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• M2 Mac mini, 256GB: £599 (£50 off MRSP £649)
• M2 Mac mini, 512GB: £773.96 (£75 off MRSP £849)
• M2 Pro Mac mini, 512GB: £1,289 (£110 off MRSP £1,399, last Prime Day was £1,264.99)
• iMac with M1 chip (7-core GPU), 8GB RAM, 256GB SSD: £1,329 (£70 off, MSRP £1,399, last Prime Day £1,239)
• iMac with M1 chip (8-core GPU), 8GB RAM, 256GB SSD: £1,339.98 (£259 off, MSRP £1,599, last Prime Day £1,299)
• iMac with M1 chip (8-core GPU), 8GB RAM, 512GB SSD: £1,599 (£200 off, MSRP £1,799, last Prime Day £1,499)

For more deals, check out our roundup of the best MacBook Air and MacBook Pro deals on Amazon Prime Day and the best Mac deals on Amazon Prime Day.

Need a new hard drive or SSD? Check out Prime Day’s best SSD and hard drive deals.

Need a display to use with your Mac or MacBook? Check out the best Prime Day monitor or display deals

apple accessories

Need a new keyboard, trackpad, or mouse? After Apple Pencil or AirTags? Look no further.

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• Apple Magic Keyboard with Touch ID £149 (list price).
• Apple Magic Keyboard with Touch ID and number pad £162.97 (£16 off, RRP £179).
• Apple Magic Keyboard (without Touch ID) £89.40 (£9.60 off, RRP £99, last Prime Day £74.56).
• Apple Magic Keyboard with number pad (no Touch ID) £117.98 (RRP £129, last Prime Day £97.42).
• Magic TrackPad £117.98 (£12 off, RRP £129).
• Magic TrackPad Black £128.98 (£20 off, RRP £149).
• 2021 Magic Mouse White £69 (£10 off, RRP £79, last Prime Day £59)
• 2021 Magic Mouse Black £89 (£10 off, RRP £99, last Prime Day price was £65)
• Apple Pencil (2nd generation) £130.97 (£9 off, RRP £139, last Prime Day £99)
• Apple Pencil (1st gen) £107.99 (RRP £109, last Prime Day £85)
• Apple AirTag 4-pack, £99 (£20 off, RRP £119).
• Single AirTag £29 (£6 off, RRP £35).
• Magic Keyboard for 11-inch iPad Pro and iPad Air (white) £279 (RRP £319, last Prime Day £259).
• Smart Keyboard for iPad and iPad Air (black) £168.98 (RRP £169, last Prime Day £129).

How to qualify for Prime Day sales

Many of the Prime Day discounts are exclusive to Amazon Prime members, so you’ll need to be a Prime member if you want to take advantage of the benefits. Membership costs $139 / £95 / AUD $59 per year or $14.99 / £8.99 / AUD $6.99 per month. There’s also a 30-day free trial for those who don’t want to commit. You can cancel at any time.

Amazon Prime started out as a way to get unlimited next-day delivery, but it’s since become so much more. Subscribers get access to Prime Video, Amazon’s Netflix rival, as well as a host of other perks. See all Prime benefits here.

How to get great Apple deals

Here are some quick tips to help you score great deals at Apple during the two-day Prime Day sale.

1. Browse Apple’s Amazon storefront.

This is essentially a catalog that covers the entire range of Apple products, and if you click on a specific device, you’ll also see available discounts. We have listed all available devices below. Many of them received deep discounts on Prime Day last year. Bookmark the product pages you’re most interested in so you can view discounts as soon as Prime Day approaches.

• iPhone: iPhone 15 series, iPhone 15 series, iPhone 13 series, iPhone SE, iPhone accessories
• iPad: iPad Pro, iPad Air, 10.2-inch iPad, iPad mini, and iPad accessories
• Apple Watch: (Series 8, Apple Watch Ultra, Series 7, Watch SE (1st and 2nd generation) and watch accessories)
• MacBook: MacBook Air, MacBook Pro, Mac accessories
• Mac desktop: 24-inch iMac, Mac mini, and Mac accessories
• AirPods: AirPods Max, AirPods Pro (1st and 2nd generation), AirPods (2nd and 3rd generation), and AirPods accessories
• Apple TV: 4K, TV HD, TV accessories
• Beats headphones: Powerbeats, Powerbeats Pro, Beats Solo Pro, Beats Studio3 Wireless, Beats Fit Pro, Beats Studio Buds, Beats Flex, Beats Solo 3 Wireless, and Beats Pill+

Click here for the same product page UK readers:

2. Get ready before Prime Day

Prime Day sales end quickly as many offers are available as deals for the day. This means that stock may be limited or only last a few hours.

To access Amazon’s deals, first make sure you’re signed up for Amazon Prime. You don’t have to pay any service fees. Free trial available.

Also, make sure your payment and shipping information is up to date so you can purchase items before they sell out.

If you find a deal that’s sold out, you can usually join the waiting list to be notified when stock becomes available. This is usually because someone decided they didn’t want to buy the item after all and removed it from their basket.

You can also use the “See this deal” button for upcoming deals to be alerted when they become available.

3. Pay attention to your trading choices

Our team of experts browses sales and offers every day (literally), so you can be sure you’ve got the best offer. Find only Macworld’s best deals here.