Altman-Solon survey reveals barriers to sustainability in film and television production
As green technology continues to evolve, the film and television industry is at a crossroads with sustainability. A recent survey by Altman Solon highlights the challenges and opportunities facing Hollywood’s journey toward greener production practices.
Industry awareness versus action gap
Nearly 70% of more than 300 production executives across North America, Europe and Asia recognize the benefits of sustainable practices but face significant barriers, including a lack of awareness and onerous upfront costs. Despite the growing public and corporate focus on environmental impact, many in the industry still view sustainability as a non-issue or are held back by financial concerns. The awareness versus action gap highlights the need for a cultural shift within Hollywood to embrace more environmentally conscious production methods.
Incentives and regulations drive change
Initiatives like Biden’s green energy tax credit and potential SEC regulations on emissions reporting are starting to have an impact. These developments, along with government incentives in California and New York, are slowly moving the industry toward sustainability. Major studios, like NBCUniversal and Sony, are leading the way with their environmentally friendly measures. NBCUniversal’s Sustainable Production Program and Sony’s Road to Zero plan exemplify how the industry can integrate sustainability into its operations, signaling a shift toward greener production processes.
Looking towards a sustainable future
The Altman Solon report notes that although sustainability has not yet meaningfully impacted the bottom line, this perception is likely to change as more companies invest in sustainable operations and compliance. The survey indicates a growing willingness among production executives to adopt sustainable practices, driven by regulatory changes and public demand for environmentally responsible practices. As the industry continues to overcome these challenges, the efforts of leading studios offer a blueprint for a more sustainable and environmentally friendly Hollywood.
