KJo admits that filmmakers get their films praised by their own people | Bollywood

Bollywood January 2, 2024

Talking about the change in strategy in the film business, Karan Johar said that filmmakers and producers are sending publicists to their film screenings to praise their films. In a roundtable discussion with Galatta Plus, Karan said that positive reviews of films are made to recognize hits. Also read: Twins Karan Johar and Rani Mukerji attend New Year celebrations in black

“I’ll send you a PR to praise the movie.”

Paid review of the movie by Karan Johar (Rahul Singh)

He said people who publish reviews on camera after a movie’s screening have extreme opinions about how viral the reaction will be. Similarly, he said that filmmakers are also sending their own PRs to praise the film. “But as public relations, we sometimes send our own staff to praise the film. That also happens,” he said.

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Explaining why such techniques are used, he said, “Sometimes you also have a hard time making a mark. Often you want to put out a good video and As a producer, you will make every last effort to get your work made.” “The film will be heard. So I may criticize the critics, but if they When I praise a movie, I’m riding on their backs. Sometimes it seems like I’m two-faced, but as a human being, I do it very well. Some movies work on their own, but I’m also like, ‘Let me go high.’ Yeh average, ja rahi hai isko hit perception banao (If a film is doing average, it should create a hit perception).”

Karan Johar shares paid positive review of film

“A producer’s job starts with the release of the film and you have to carry it out like a warrior. It’s a mid-range film where you have to fight, you have to create an aura, a perception of energy. Sometimes you “If someone praises a movie for four lines, sometimes everyone uses those same four lines. Then you know it’s bought,” he added, calling it “an interesting exercise.”

Last year, Karan Johar made his directorial comeback with ‘Rocky Aur Rani Ki Prem Kahaani’. It starred Alia Bhatt and Ranveer Singh and received a lot of praise.