‘From an ROI perspective, 12th Fail is the biggest hit of the year’: Abhishek Bachchan crushes film distribution business | Bollywood News

Bollywood December 27, 2023 12th failure, 12th Failure Box Office, Abhishek Bachchan, Jawan, Pasaan, Shah Rukh Khan, Vidhu Vinod・Chopra, Vikrant Massey

12th Fail, starring Vikrant Massey and directed by Vidhu Vinod Chopra, has emerged as the year’s biggest sleeper hit, grossing close to Rs 700 crore at the worldwide box office.

vikrant massey Vikrant Massey’s 12th flop earned over Rs 650 million. (Photo: Instagram/vidhuvinodchoprafilms)

actor Abhishek Bachchan He said he’s not one to complain when a movie does well at the box office, because ultimately that’s what the industry needs. But on a purely mathematical level, he said, the biggest hit of the year was not Jawan or Pasaan, but probably Vidhu Vinod Chopra’s sleeper hit. 12th failure. Abhishek was participating in a roundtable discussion with 12th Failed Actor Vikrant Massey, where both were asked about the revival of Bollywood in 2023, when there will be a slew of hyper-masculine films.

This year’s biggest Hindi hit is Shah Rukh Khan’s pathan and Jawan, ‘Gaddar 2’ starring Sunny Deol and ‘Animal’ with Ranbir Kapoor. However, 12th Fail, despite being released on select screens as part of a blockbuster film, quietly grossed close to Rs 70 billion worldwide. Abhishek took the opportunity to explain how the business works, saying that this market is not conducive to smaller films, which are often held to the same standards as big-budget films.

Also Read – Ko Gaye Hum Kahan: Ananya Panday is the best part of the Netflix movie, so why does Bollywood insist on miscasting her?

“To be a keen observer and student of the industry, you also need to understand what is known as quantum. Vikrant has set a great example of how small films can work with big hearts, but with respect Let me just say that I don’t know what his budget was. But it couldn’t have been more than a single digit, i.e. 10-12 million rupees. The films made with that budget were , there is only some kind of marketing potential. It is a good film, so naturally it will grow. That is the prerequisite,” Abhishek said.

He added, “It is impossible for a film like this to earn Rs 500 crore at the box office due to the system.” He has no such theater. The number of people he was able to show this movie to is because he owns a certain number of theaters, so the occupancy would be very high. You can’t expect him to compete with Jawans who were probably made with a budget 20 times his budget. And that’s Mr. Shah Rukh Khan, one of the biggest stars this country has ever seen. Every film has its own quantum, but if you look at the ROI percentage, I believe (Vikrant) is the biggest hit of the year. ”

Pasaan and Jawan grossed a total of around Rs 2200 crore worldwide and cemented Shah Rukh’s comeback. However, his latest film ‘Danki’ is not doing so well. The film has so far grossed a total of Rs 250 million worldwide in less than a week after its release, second only to Pasaan and Jawan, which grossed at least twice as much in the same period. It continues to be . 12th Fail will debut on his Disney+ Hotstar on December 29th.

Click for more entertainment updates and latest Bollywood news. Also, stay updated with the latest news and top headlines from India and around the world on The Indian Express.

Date first uploaded: December 27, 2023, 16:40 IST