Ayushmann Khurrana becomes a case study in UK for ‘rising to fame by choosing risky films’: Bollywood News

Canvas8, a leading behavioral analytics company based in London, conducted a case study on the impact of brand Ayushmann Khurrana in India and among Indians. Titled ‘How Actor Ayushmann Khurrana Brings Advocacy to Bollywood’, this in-depth case study explores how the actor resonates with his compatriots, how he became approachable and woke. The focus is on being Indian.

Ayushmann Khurrana becomes a case study in the UK after ‘rising to fame after choosing a risky film’

This case study pays tribute to Ayushmann’s influence: An important aspect of Khurrana’s journey is his choice to do a “risky” film. He played a cross-gender actor in the film. dream girl Movie, male obstetrician and gynecologist student Doctor G, and Vicky Donner’s regular sperm donor… who probably said yes to movies that others rejected or didn’t even consider. ”

The case study praises Ayushmann for projecting India’s “growing influence through grassroots representation.” The quote reads: “Kranna’s fame has been steadily rising, and in 2020 he was named one of the 100 most influential people in the world by Time magazine. He was also recognized for his children’s rights work with UNICEF. , won the Time 100 Impact Award in 2023. One of them is that he has won numerous film awards throughout his 11-year career, which is an achievement of a character deeply rooted in society. He’s thinking.”

The case study also highlights how Indians, influenced by Ayushmann Khurrana, have shown a “growing taste for mainstream social realism.” The quote reads: “Indian audiences have become more receptive to somewhat unconventional characters. This is shaking up Indian cinema, and mainstream filmmakers are hopeful that this trend will become more prevalent in the coming years post-pandemic.” However, a shift towards more realistic and thought-provoking content can already be seen with the success of director Khurrana’s gender-bending Dreamgirls 2 in 2023, which was released in 2023. It has successfully become a member of the 100-crore club, an industry term referring to films that reach 100 million rupees. Box office revenue was $1 billion (approximately $11.99 million). ”

Ayushmann Khurrana started his career in the entertainment industry as a Roadies winner and later became a VJ.Actor’s film debut vicky donor In 2012, he took another step towards fame and the actor has been going strong ever since.

Please also read: Bvlgari friend Ayushmann Khurrana poses with the limited edition B.zero1 Kada bracelet made for India

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